No it’s not the TV screen, it’s the Internet screen. Hang on a sec, maybe it’s both?
Australian’s are dumping Television as their preferred form of home entertainment in favour for the Internet. A recent report by Nielsen Online shows the average Internet use at 13.7 hours per week online, that’s .4 of an hour up on time spent in front of the TV at 13.3 hours per week.
So why is this trend occurring? Nielsen analyst Tony Marlow suggests that we’ve reached a point of Media Saturation where it may be difficult to go beyond two or three activities at any one time. However, industry group Free TV Australia disagrees by saying that the online sector is struggling to find a robust measurement of Internet usage.
The unprecedented decrease in time spent in front of the TV was a warning sign that Australians might have reached the feared “media saturation point”, at which they were unable to simultaneously conduct any more activities, posing new challenges for marketing companies.
“In 2007, according to the official source for Australian metro ratings, OzTAM, Australians watched, on average, over three hours and 32 minutes of television a day, or 24.5 hours per week,”
Read the entire article at news.com.au
